Season 1 Episode 2: SaaS Content Planning for Pet Care: Budget, Tools, and Team Essentials
Last updated on December 13th, 2024 at 04:57 pm
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Podcast disclaimer: Pet Care SaaS Connect – The Podcast for SaaS Companies in the Pet Space is a proud partner of other businesses. Therefore, this show notes may contain affiliate links, which means we receive a small commission for qualifying purchases at no extra cost to you. Funds go to chimken, veggies, and toys for my dogs Kuya and Bunso. Please read the disclaimer for more details.
Key Takeaways:
✅ Start with data: Before planning, gather data on your website traffic, social media, and demo bookings first. Knowing where you stand will help you identify areas for improvement and growth.
✅ Know what you want: Knowing your goals and how to achieve them will give you clear direction and ensure your content strategy is aligned with your business objectives.
✅ Don’t neglect your website: When you create content on your website, you own that content, you control how it’s presented, and you determine how your audience interacts with it. Don’t leave your success in the hands of ever-changing algorithms—build a foundation you control.
✅ Set a realistic budget: Be clear about how much content you want to produce and the timeline you have in mind. Knowing this will help you set a budget that aligns with your content goals and gives you the flexibility to scale as needed.
✅ Collaboration is key: Whether you choose to hire contractors, work with agencies, or build an in-house marketing team, it all comes down to one thing—teamwork. Working together with the right people will help you create the most effective content strategy and achieve your goals faster.
Season 1 Episode 2: SaaS Content Planning for Pet Care: Budget, Tools, and Team Essentials
Data Gathering and Identifying Content Priorities
Before we get into planning your content, I want to stress how important this first step is. When you book a clarity call with me, I’ll ask you about your data.
Because this will help me understand your company even more, so that I can help build a content plan that works for you.
During our call, I’ll ask you a few key questions to understand where you’re at right now:
Website traffic – How many website visitors do you get per month? Where are they coming from—organic search, social media, or your email list? Where do you get the most traffic from? You can find these numbers through Google Analytics.
Social media metrics – Which platforms are you active on, and how many followers do you have? What types of posts get the most interaction? Videos, text and images, paid ads?
Free demo bookings – How many free demo bookings are you getting per month? Are you using paid ads, referral programs, or organic content? What’s the process they go through to book a demo?
Current challenges – Are there any obstacles you’ve encountered that have made it difficult to grow your business?
Once we’ve covered these, I’ll ask you one more important question:
What is the one thing you want to achieve in 2025?
Let’s say your answer is to increase free demo bookings.
In that case, one effective way to boost visibility is to create content that educates your audience and answers their questions.
For startups, I suggest starting with blog posts that include your brand name in the title.
This way, when people search for your company on Google, your content appears as an exact match, which helps potential customers find you more easily.
If you are targeting veterinarians with your SaaS product, here are a few blog post ideas you can try:
- [ _____ ]: How to Streamline Appointment Scheduling and Never Miss a Client Again
- [ _____ ] Reveals the Easiest Way to Keep Your Patients’ Data Organized
- [ _____ ]’s Guide to Reducing No-Shows with Smart Appointment Reminders
- [ _____ ] Explains How to Use Automation for Effortless Client Follow-Ups
- [ _____ ] Helps Veterinarians Speed Up Invoicing and Get Paid Faster
- Why [ _____ ] is the Best Solution for Managing Your Vet Practice’s Patient Records
- [ _____ ] Shows How to Simplify Your Vet Practice’s Invoicing Process
- [ _____ ] Helps You Create a Seamless Appointment Flow from Start to Finish
If you’re ready to dive into your own content planning and set some clear goals for 2025, I’d love to chat. You can book a free clarity call with me.
Grow Your SaaS Business With Smarter Content
We help pet businesses survive future Google algorithm updates with content marketing strategies proven to diversify traffic—leading to consistent leads and sales.
Budget Planning
Realistic content planning requires a realistic budget.
Besides, I believe that content marketing is never about generating instant results—it’s about building a solid foundation for long-term growth.
A lot of times, we neglect creating content directly on our websites because social media seems to build a stronger and faster online presence.
But the truth is, your website is still the core of your online identity, a place where potential customers can find valuable information and engage with your brand over time.
That’s why the content marketing packages I offer are specifically curated to prioritize publishing content directly on your website.
The blog posts you publish will serve as your foundational content, and we use social media images and videos to repurpose that content, distributing it across all your channels like social media, email newsletters, and more to ensure maximum reach and visibility.
Looking ahead, we know that Google algorithm updates can change the way our content is discovered online.
We can’t control when or how those updates happen, but we can control the content we produce, where we publish it, and where our customers can access it.
By focusing on your website as the central hub, you give yourself more control over your brand’s visibility—no matter what changes come with future algorithms.
Here’s a look at the two content marketing packages I offer to help you achieve that:
OUR CONTENT MARKETING PACKAGES AND PRICING
+ 20% PERFORMANCE FEE
With the Fur-tastic Plan, you’ll receive comprehensive content marketing support that drives traffic, leads, and sales to your SaaS business.
Both packages are designed to ensure your website gets the attention it deserves, while the social media and video content extend your reach to a wider audience.
Every month, you’ll work closely with me and my team to generate new ideas, refine your brand’s voice, and make sure everything is aligned with your business goals.
If you’re ready to learn more or need a personalized recommendation, book a free clarity call here.
Tools of the Trade
Let’s talk about tools. I’m a big believer in sticking to reliable tools that get the job done. My toolkit includes:
- Google Drive for collaboration and organization
- Canva Pro for designing eye-catching visuals
- Keysearch and Frase for keyword research and content optimization
- Todoist for daily task management
- Payhip for my digital products
to name a few.
I use these tools to help me and my clients create content that delivers the right message to our target audience—whether it’s in text, image, or video format.
They help me stay organized, hit my deadlines, and make sure everything gets done the right way.
For me, it’s not about having the coolest or most expensive tools—it’s about how I use them.
I’ve been using these tools for years, and they’ve never failed me.
Knowing how to work with the tools I have is what really matters.
When you understand how to make the most of your tools, that’s when the magic happens.
It’s all about creating a process that works for me and my team, not just using what’s trending these days.
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Team Essentials
Now, let’s talk about team essentials. Collaboration is key.
One of my favorite parts of content marketing is working closely with my clients’ SEO specialist.
Why? Because publishing content is only half the battle.
To make it really work, your web pages need to be crawled and indexed by Google.
This is where the SEO specialist comes in—ensuring that search engines can find and rank your content, making it easier for your target audience to discover you.
I also really enjoy working with clients who have in-house marketing teams.
Most of the time, the best content marketing strategies come from different minds working together.
Everyone brings their unique expertise to the table, and the results are always stronger when we collaborate.
For example, while I’m great at blog writing, my video editing skills could use some work.
So, partnering with a skilled video editor makes a huge difference in making sure that videos are polished and ready for the audience.
And a quick teaser: I’ll be diving deeper into Google Search Console indexing issues in a future episode, so be sure to stay tuned for that!
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Final Thoughts
To wrap things up, planning your content strategy for 2025 isn’t just about creating content—it’s about being strategic, organized, and focused on what really matters.
It’s about knowing where you want to go and making sure you have the right tools, budget, and team in place to get there.
Whether you’re a startup or scaling up, having a clear plan, the right tools, and a collaborative approach can help you build the foundation for long-term success.
I hope you enjoyed today’s episode. Be sure to come back next Friday.
Because we will talk about why blogging should be at the core of your content strategy in 2025.
If you don’t have a blog section on your website yet, or you’ve done it before but chose to hit pause because you didn’t get the results you were hoping for – don’t miss next Friday’s episode.
It’s going to be fun, so be sure to tune in.
Quick Reminder:
Don’t forget—my Black Friday offer ends today!
You can get $200 off any of my content marketing packages.
If you’re ready to kickstart your content marketing journey, book a free clarity call today.
