Easy-to-use Pet Content Brief Templates: Free PDF download

Last updated on February 27th, 2024 at 07:30 am

Are you tired of searching for the perfect pet content brief template that you and your writers can use? 

Tired of not having a clear blogging plan or structure in place?

Today is your lucky day. Because I’m going to share my best practices in preparing pet content brief templates that you can use for your pet business.

Whether you’re writing product reviews, sponsored posts, or pillar posts, content brief templates will help you stay organized and deliver high-quality content consistently. 

Let’s get started. 

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Key Requirements to Include in Your SEO Content Brief for Your Pet Business

1. Primary keyword

The primary keyword, also known as the focus keyword or target keyword, is what your blog post is all about. For example, in this blog post, my primary keyword is pet content brief templates

The primary keyword, in essence, tells search engines like Google what the blog post is about. This allows the blog post to have a chance at ranking in SERP for that specific keyword or phrase. 

2. Secondary keywords

The secondary keywords are supportive terms or phrases related to the primary keyword. For example, in this blog post, my secondary keywords are blog posts, target keywords, target audience, content strategies, and content marketing strategy

The secondary keywords provide additional context and relevance to the blog post also referred to as long tail keywords.

Overall, the secondary keywords help search engines better understand the scope of the subject matter.

3. Blog post title

The blog post title, formatted as H1 or Heading 1 is the main headline of the content. 

A good blog post title includes the primary keyword the blog post is optimized for. It is also user-friendly, search-engine friendly, and captures the essence of what the blog post is for. 

For example, in this blog post, the title is Easy-to-use pet content brief templates: Free PDF download. The search intent is to write a blog post that allows pet businesses and pet bloggers to download my easy-to-use content brief for free. 

4. Meta description

A meta description is a short summary of a blog post, about 150-160 characters. It appears in the SERP just below the blog post title and URL.

For example, in this blog post, the meta description is:

Publishing blog posts in the pet niche just got easier. Download this free pet content brief template to write engaging, informative, and revenue-boosting blog posts for your readers. 

5. Blog post type

A blog post type refers to the specific format or style in which a blog post is structured. The different types of blog posts are, but not limited to.

  • beginner’s guide
  • how-to guide
  • listicles
  • pillar post
  • product reviews
  • interviews
  • case studies
  • best posts
  • what-is posts
  • and more

Choosing the blog post type is important because it dictates your content’s structure, tone, and purpose, which aligns with your target audience’s expectations and SEO content strategies. 

For example, this blog post is a what-is post. Here, I talk about content briefs and how pet bloggers and businesses can benefit from them. It is aligned with my other goal, which is for you to download your free copy. 

6. Suggested word count

Suggested word count refers to the recommended length of the blog post in terms of the number of words. This is determined based on the content quality, topic difficulty, and competitor analysis in the pet niche. 

While there is no one-size-fits-all word count for SEO blog posts, longer and comprehensive content often performs well in search engine rankings, as it provides more in-depth information and value to readers.

Striking the right balance between relevance, engagement, and meeting user intent is essential, as search engines aim to deliver the most valuable and informative content to users.

For example, in this blog post, the optimization tool I use, which is Frase, tells me I need at least 2,300 words to rank in this keyword. 

That is why you may find this blog post incredibly long and valuable. 

7. Point of view

Every pet blogger or business has a branding or style guide. This includes the point of view. 

Point of view is a perspective of how the content is presented. 

For example, I, the owner and SEO blog writer of Pet Content Solutions, use the first person point of view ie. addressing myself as “I”.

But for businesses, the pronoun “we” is commonly used as a point of view. 

8. Blog post objectives

The blog post objectives represent the search intent and business goals behind publishing a specific type of content.

Blog post objectives can be, but not limited to:

  • educating pet owners through informative content
  • attracting organic traffic and increasing search volume
  • increasing conversions and sales

9. Target audience

Target audience, otherwise known as the intended audience, refers to the demographics of which the type of content is for. 

Your target audience can be determined by researching their interests, needs, preferences, and behaviors. 

10. Call to action (CTA)

A call to action (CTA) is strategically placed in a blog post to encourage readers to take a specific action while consuming content

These actions vary from:

  • subscribing to a newsletter
  • downloading a free resource
  • making a purchase
  • sharing the content on different social media platforms

CTA is very important because it completes the user experience or buyer journey. That is, to engage the readers and convert them into paying customers. 

11. FAQs

FAQs (Frequently Asked Questions) refer to common questions related to the pet care niche that are compiled and answered in a concise and informative manner.

This aims to provide valuable information to readers by addressing their typical questions, making it easier for them to find relevant answers all in one place.

In fact, FAQs are favored by Google and users alike as they often align with search intent, improve the user experience, and can enhance a website’s visibility in search engine results by targeting long-tail keywords and specific inquiries.

12. References

External links serve as citations to authoritative and reputable sources, providing readers with additional information, evidence, or context related to the topic discussed in the blog.

Including such references not only adds credibility to the content but also helps search engines evaluate the quality and reliability of the blog post.

Furthermore, properly cited references can enhance the overall user experience by offering readers the opportunity to explore further, making the content more informative, trustworthy, and valuable.

13. Additional notes for the writer and/or content manager

These are supplementary instructions given to the assigned writer and/or content manager to ensure that everyone involved in the writing team knows and understands the task.

Additional notes can be SEO requirements, content type, content format, style guidelines, and other details. 

These notes are valuable to the writer, by helping them write pieces of content that align precisely with the project’s objectives, enhancing the chances of success in both search engine rankings and audience engagement.

14. Blog post category 

A blog post category is the grouping of individual blog posts within a website or blog. These categories help organize content into distinct topics or subject areas, that can be easily indexed by Google. 

Furthermore, using blog post categories can help build topical authority with the help of internal links.

Overall, the blog post category enhances the structure and organization of blog posts making it easier for the users to navigate. 

15. Blog post outline or content structure

A blog post online is a structured content plan that contains the main sections, header tags, and key points that will be covered in the blog post. 

The blog post outline serves as the roadmap to ensure coherence throughout the finished output. 

This systematic approach not only improves the overall quality and readability of the content but also aids in SEO efforts by providing clear guidance for optimizing the post to rank well in search engine results.

What is a Content Brief Template?

A content brief template is a document that outlines specific guidelines for writing an SEO-focused blog post. Typically, a content brief is given by the content manager or SEO specialist and then passed on to the assigned writer.

Benefits of Using a Pet Content Brief Template

In the pet industry, content is king, and content briefs are the secret sauce behind every successful blog post.

1. Content briefs eliminate miscommunication between you and your writer

A well-crafted content brief acts as a blueprint for your writer, ensuring that your vision and expectations are crystal clear.

It minimizes the risk of misinterpretation and misunderstandings, making it easier for the writer to deliver exactly what you’ve agreed on.

2. Content briefs provide structure, clarity, and purpose to the writing process

Whether your goal is to write dog training tips, how-to’s, and beginner’s guides, a content brief provides structure to help writers stay organized and ensures that they cover all the essential points, resulting in more cohesive and comprehensive content.

A content brief also provides a bird’s eye view of what the blog post would look like when it’s published.

3. Content briefs align expectation vs. reality

By outlining your content goals, objectives, and desired outcomes, you align the writer’s understanding with your own.

This means that when you receive the final draft, it’s more likely to meet your expectations and deliver the intended message to your audience.

4. Content briefs provide a seamless workflow

Content briefs create a smooth workflow that benefits everyone involved—writers, editors, SEO specialists, and content managers.

With a clear plan in place, writers can efficiently produce content that is on-topic and on-brand, while editors can focus on refining the content.

Finally, the SEO specialist and/or content manager can schedule posts with confidence, knowing what to expect.

5. Content briefs provide easy task handover

When content moves from the writer to the editor and then to the publisher, a content brief becomes a valuable reference point.

It ensures that everyone involved understands the purpose and direction of the content, making it easier to maintain consistency throughout the publishing process.

With these benefits in mind, we can tell how content briefs are the glue that holds the content creation process together

By using content briefs, you set the stage for successful content creation and publication while minimizing the risk of missteps and confusion along the way.

Frequently asked questions

What makes good pet content briefs?

A good pet content brief is characterized by its clarity, comprehensiveness, and alignment with the goals of the pet-related content being written.

It should clearly define the main topic, target audience, and primary keyword, providing specific instructions on the desired tone, style, and content structure.

Additionally, it should include background information on the pet industry or niche, as well as any relevant references or resources.

A good content brief should serve as a valuable reference for the writer, enabling them to create engaging and informative pet-related content that resonates with the intended audience, aligns with SEO strategies, and ultimately achieves its intended objectives.

What are the most important parts of a content brief?

The most important parts of a content brief include a clearly defined topic, the target audience, primary and secondary keywords, the purpose and goals of the content, specific instructions regarding tone and style, suggested content structure, any relevant references or resources, and a deadline for completion.

These elements collectively provide the writer with a comprehensive understanding of what the content should entail, who it’s intended for, and why it’s being created, ensuring that the resulting content aligns with the overarching goals, engages the audience effectively, and is optimized for search engine visibility.

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Final thoughts

Pet content brief templates are perfect for writing informative, engaging and SEO-friendly content. 

By prepping effective content briefs ahead of time, we not only ensure that our pet-related blog posts hit the mark with our audience but also optimize them for search engine success and content marketing efforts. 

From aligning business goals to eliminating miscommunication and providing a structured approach, content briefs are the compass that keeps us on course in the vast sea of pet blogging.

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