Omni PetCare Secures £75,000 Investment on BBC’s Dragon’s Den
Omni PetCare, a rising name in the pet food industry, recently made waves on the BBC’s Dragon’s Den by securing a £75,000 investment for 2.5% equity in the company. The investment was made by Dragons Steven Bartlett and Deborah Meaden, marking a significant milestone for the innovative pet nutrition brand.
The episode, which aired on Thursday, February 6, 2025, 8 PM (UK time) featured Omni PetCare’s founders, Shiv Sivakumar and Dr. Guy Sandelowsky, MBA, presenting their vision for a healthier and more allergy-friendly diet for dogs.
Omni PetCare specializes in delicious, nutritionally balanced pet food and supplements designed to accommodate dogs with dietary sensitivities.
During their pitch, the founders impressed the Dragons with their commitment to creating high-quality, sustainable, and vet-approved pet food.
The investment from Bartlett and Meaden is expected to help Omni PetCare expand its product line and scale operations to reach more pet owners across the UK and beyond.
The deal highlights the growing market for premium, health-conscious pet food solutions and underscores Omni PetCare’s potential to become a leader in this space. With the support of two influential Dragons, the company is well-positioned for significant growth in the coming years.
For more updates on Omni PetCare’s journey, visit their Website, LinkedIn, Instagram, and Facebook page.
Frequently Asked Questions
What is Omni?
Omni is the first UK plant-based dog food brand with peer-reviewed research showing reported health benefits for dogs. Pet owners have observed improvements in stool consistency, skin and coat condition, and even reduced anxiety and aggressive behavior.
Their kibble-based food is also a more sustainable choice, producing up to seven times fewer carbon emissions than wet or home-cooked diets.
Where is Omni located?
Omni is based in 85 Great Portland Street, 1st Floor, London, W1W 7LT United Kingdom.
How can I contact Omni?
You can reach Omni by emailing woof@omni.pet or you can also call them from Monday to Friday 9AM-5PM at +44 204 538 4509.
Who owns Omni pet food?
Omni is owned and operated by co-founders Shiv Sivakumar, and Dr. Guy Sadelowsky, MBA.
What are the ingredients of Omni food?
Omni uses natural ingredients on all their products and they are also free from soya, grain, and gluten.
For example, their dog food for sensitivie tummies contain Sweet Potato, Peas, Lupin Beans, Potato Protein, Pea Protein, Rapeseed Oil, Beet Pulp, Flax Seed, Vegetable Gravy, Minerals, Brewer’s Yeast, Carob Flour, Prebiotic FOS, Yeast Hydrolystate (0.5%, natural source of MOS & Beta Glucans), Apple, Vegan DHA Omega 3 Supplement (0.1%), Carrots, Tomatoes, Mixed Herbs (Thyme, Marjoram, Oregano, Sage, Parsley).
What type of pet food does Omni offer?
Omni offers a range of plant-based pet products, including dry and wet food, supplements, treats, and merchandise.
Is Omni a good dog food?
Yes, especially for dogs with allergies to soya, grain, gluten, and animal protein. Created by veterinarians, Omni is designed to address common issues like palatability, excess weight gain, and ingredient sensitivities.
Their recipes use novel protein alternatives and are calorie-controlled to support long-term health—without compromising on flavor.
