Content Optimization Checklist: Help Google and Your Customers Understand Your Pet Business

When I started learning about SEO, I thought grammar and writing skills were enough. But then, I found out that Google doesn’t care about how proficient I am in English. Google looks (and reads) at how my content is put together. 

That’s where content optimization comes in. When your content is organized in a way that makes sense to both search engines and readers, it’s much easier to show up in search results.

If you’re new to all this, don’t worry. You don’t need to know code or be an SEO expert. 

This content optimization checklist is made to walk you through each step—so your blog posts have a better chance of showing up on Google and making sense to real people who visit your site.

I’ve already shared:

• A Free SEO Audit Checklist – to see if your site is set up right
  
• A list of 30 Blog Topics You Can Use Over the Next 90 Days – to give you content ideas for the next quarter
  
• And now, this guide—to help you format those blog posts the right way before you hit publish.

Let’s get started.

Don’t have the time to read this today? Download your free copy HERE.

Affiliate Disclaimer: Pet Content Solutions is a proud partner of the Amazon Services LLC Associates and other pet businesses. Therefore, this blog post may contain affiliate links, which means I may receive a small commission for qualifying purchases at no extra cost to you. Funds go to chimken, veggies, and toys for my dogs Kuya and Bunso. Please read the disclaimer for more info.

Why Content Formatting Matters for Pet Business Websites

One thing I’ve learned about Google? It doesn’t know how to read between the lines like we do. 

Therefore, if your blog post is not structured clearly, Google will not understand it, which means fewer chances of showing up in search results.

That’s why I created a simple content optimization system based on web content optimization guidelines. It helps me organize my web content in a way that makes sense to both Google and my readers. 

And now, I’m sharing that same system with you, broken down into an easy checklist you can follow every time you publish.

The Content Optimization Checklist (With Real Example)

It all starts with an idea. For today, I’m going to write a blog post about SpotOn Fence, a wireless invisible outdoor dog fence that uses a GPS tracker.

Now, let’s put it all together.

Step 1: Content Planning

1.1, Pick Your Main Keyword

For this example, I’m using “How Does SpotOn Fence Work?” as the main keyword.

1.2. Use Keysearch to Find Secondary Keywords

I’ve been a fan of Keysearch for God knows how long. It’s beginner-friendly, it has all the information I need, and best of all, affordable. 

For this blog post, I will look for keywords that have low (green) to medium (yellow) competition scores. 

Some of these keywords are: 

• spoton fence 
• spoton dog fence
• spoton gps fence 
• spoton wireless dog fence 
• spoton virtual dog fence 
• spoton virtual smart fence reviews
• spoton virtual smart fence cost 
• dog gps fence 
• gps dog fence 
• dog fenceless boundaries 
• portable wireless dog fence 
• portable electric fence for dogs
• boundary dog collar 

1.3. Competitor Analysis 

Using the same tool, Keysearch, I will look at the top 10 search results and pay attention to how their web content is written and formatted. This will help me identify what other websites are writing about the product and what they’re missing. 

Quick reminder: My goal is not to compete with the brand. Rather, I want to fill the gaps with helpful details that their website didn’t cover (yet), 

And if it were published on the brand’s own site? Even better. It would help SpotOn Fence show up on Google more and answer more of their customers’ questions.

1.4. Use a Content Optimization Checker

For this step, my go-to is Frase. This tool helps me find the balance between what keywords I should mention and how often, without stuffing them all in.

1.5. Create an Outline 

Based on my primary keyword and SERP, this is how my outline looks like:

• Intro: Briefly explain what SpotOn Fence is
• H2: How does SpotOn Fence work? (Main keyword in the heading)
• H2: Key features (like GPS tracking, app control, and no buried wires)
• H2: Pros and cons of using SpotOn Fence
• H2: Is SpotOn Fence right for your dog?
• H2: What do customers think of SpotOn Fence?
• CTA: Where to buy SpotOn Fence or get a demo

Note: This outline is not final. There will be possible changes as I go along, like adding more FAQ’s or H3s as needed. 

Step 2: Content Writing and Editing

Now that the outline is ready, it’s time to write the blog post. This is where I make sure the content is easy to read, organized, and helpful for both search engines and actual readers.

Sometimes, I ask ChatGPT for assistance. But instead of creating a new chat, I use the Custom GPTs I created for writing blogs. 

2.1. Use Keywords in the Right Places

I’m using the main keyword: how does SpotOn Fence work. Here’s where I’ll put it:

• In the blog title
• In the first paragraph
• In at least one H2 heading
• In the meta title and description (we’ll cover this in Step 3)

2.2. Write in Short, Clear Sections

I avoid long blocks of text. So, I: 

• Break content into small paragraphs (2–3 lines)
• Use bullet points for features or steps
• Add subheadings to separate ideas
• Bold important details to make scanning easier

2.3. Adding Internal and External Links

If I’ve written about GPS collars or other fencing options before, I will link to those posts. Since I haven’t, I will insert links from their website instead. 

This keeps readers engaged and helps Google understand how my content connects.

2.4. Add CTA’s Throughout The Post

At the end of each section, i wll insert buttons and/texts that will encourage readers to learn more about the product or hit that buy button immediately. 

Something like: “Thinking of trying SpotOn Fence? Learn more or book a free demo.”

Once I’m done writing, I’ll go over this on-page optimization checklist again to make sure I don’t miss anything. 

If you are working with an in-house SEO team, you can have an editor or content manager to do this for you. 

Step 3: Formatting and Publishing Your Blog Post On Your Website

Before I hit publish, I do a final review to make sure everything is good to go.

3.1. Write a Meta Title and Description

These are what people see in search results. I include the main keyword and keep it clear and short:

• Meta title: How Does SpotOn Fence Work? (A Pet Owner’s Quick Guide)
• Meta description: Wondering how SpotOn Fence works? This post explains how GPS-based fencing keeps your dog safe—no buried wires required.

I use Rank Math to add this to my website. To do this, I just go to the right section and click “Edit Snippet”. 

3.2. Add Image Alt Text

I add descriptions to all images. For example:

“A dog wearing the SpotOn Fence collar in a backyard.” Alt text helps tell Google what the image is about or what it’s for.

3.3. Run Content Optimization Tools

Before publishing, I run the post through Frase for one last time to:

• Scan for keyword coverage
• Check readability
• Catch formatting or grammar issues

3.4. Preview on Mobile

I do a quick mobile preview to check if:

• The text is readable (my font size is between 16-18 for the body)
• The page loads quickly
• Buttons and CTAs look good on a small screen
• Images are not too big or too small

See this Content Optimization Checklist in Action

Here’s the final result. 

It follows the exact process I shared above, so you can see how everything looks when it all comes together.

Want me to write for you? Check out my Paw-fect Plan, perfect for one-time blog post orders, ready to publish on your website in minutes. 

Or, check my Purr-fectly Optimized Plan, best for pet businesses handling SEO in-house. 

Want a Copy of the Checklist?

Use it every time you write a blog post or use it to build a website content management workflow for your marketing team. 

Final Thoughts

Once you get the hang of it, this process becomes second nature. The more consistent you are, the more chances you give Google (and your readers) to pay attention to your content.

This checklist is built around web content optimization guidelines and a simple content optimization system I use for all my pet business clients.

If you want someone to do this for you, or you’re ready to level up your blog content, you can always DM me on Linkedin. I’d be happy to help.