90 Day SEO Content Marketing Plan for Pet Business Owners + FREE Template

Last updated on January 8th, 2025 at 09:00 pm

Struggling to publish content consistently for your pet business? Frustrated because your website visitors aren’t converting into sales? You’re not alone. Many pet business owners face these challenges every single day.

Luckily, there’s a solution: a 90-day SEO content marketing plan. This simple, three-step plan will help you boost your website’s ranking, attract more visitors, and turn those visitors into loyal customers.

Today, we’ll cover three easy steps to boost your brand awareness in just three months. First, we’ll look at how your website has been doing so far. Then, we’ll set some clear goals to track your progress. Finally, we’ll plan engaging content that benefits your audience and your business.

Ready? Let’s get to it. 

Don’t have time to read today? Grab your FREE template here.

Affiliate Disclaimer: Pet Content Solutions is a proud partner of the Amazon Services LLC Associates and other pet businesses. Therefore, this blog post may contain affiliate links, which means I may receive a small commission for qualifying purchases at no extra cost to you. Funds go to chimken, veggies, and toys for my dogs Kuya and Bunso. Please read the disclaimer for more info.

90 Day SEO Content Marketing Plan for Pet Business Owners: From Strategy to Sales

Step 1: Review the Previous Quarter’s SEO Content Marketing Performance

Why This Step Matters

Looking back at how your website and content performed recently is crucial. It helps you understand what worked well and what didn’t so you can improve your strategy and grow your business in this new quarter. 

Key Areas to Review 

1. Website Traffic (Using Google Analytics)

Check how many people visited your website and look for any patterns or trends. Here’s how to find this data in Google Analytics:

• Log in to your Google Analytics account.
• Navigate to the Reports > Acquisition > Traffic Acquisition.
• On the upper right corner, click the timeline, select Last 90 days, and click Apply.
• You’ll see a graph showing your website’s traffic in the last 3 months. Here, you can see where your website traffic is coming from eg. organic Google search or organic Social Media.

Read more: GA4 Google Analytics Tutorial for Pet Business Owners: 3 Easy Ways to See Who’s Visiting Your Website and What They’re Doing

2. Most Popular Pages (Using Google Analytics)

Identify which pages attracted the most visitors. Follow these steps in Google Analytics:

• Go to the Reports > Engagement > Pages and Screens.
• Here, you will see a list of web pages or blog posts that have received the most number of visitors in the last 90 days. 

3. Content Engagement (Using Google Analytics)

Analyze which blog posts or content types got the most views and interactions. Here’s how to find this data:

• Go to the Reports > Engagement > Pages and Screens.
• Here, you will find your web pages or blog posts that received the most number of readers and engagement time in the last 90 days. 

4. SEO Metrics (Using Google Search Console)

Check how well your website is ranking for important keywords. Here’s how to find this data in Google Search Console:

• Log in to your Google Search Console account.
• Go to the Performance report and check which keywords your website is ranking for. You can also select Pages, to see how many impressions and clicks each web page or blog post is getting in the last 3 months.  

5. Content Distribution Effectiveness

Evaluate how well your content is distributed across platforms. For example, check if your blog posts are performing well on social media like Facebook, Instagram, X, or Tiktok. This helps you understand where your audience engages with your content the most.

6. Conversion Rate

Lastly, see if your content helped achieve specific goals like gaining new email subscribers, converting visitors into paying customers, or generating warm leads. This metric shows how effective your content is at driving business outcomes.

Step 2: Review and Update KPIs for the New Quarter

Understanding KPIs

KPIs, or Key Performance Indicators, are like scorecards for your business. They help you measure how well you’re doing in important areas, such as website traffic, social media followers, or blog post frequency. Tracking KPIs is crucial because it tells you if you’re moving in the right direction and helps you stay focused on your goals.

Review Last Quarter’s KPIs

Take a look at the goals you set last quarter. Did you achieve them? For example, did your website traffic increase as planned? Did you gain more followers on social media? This review helps you learn from past successes and challenges.

Set New KPIs for the Upcoming Quarter

Based on your review, set new goals for the next three months. Make sure these goals are realistic and achievable. Here are some examples:

• Increase website traffic by 15%.
• Gain 100 more social media followers.
• Publish two new blog posts each month.

Tools for Tracking KPIs

To track your KPIs effectively, use these tools:

• Google Analytics: For website metrics like traffic and user behavior.
• Social Media Insights: To monitor engagement and follower growth.
• Simple Google Spreadsheet: For manual tracking of goals and progress.
• Productivity Tools: Use Notion, Todoist, and other productivity tools to keep track of your to do lists.

Step 3: Plan and Distribute Content for the Next Quarter

Identify Your Audience’s Needs

Understand what interests your customers, such as dog grooming tips or information on pet care products. This helps you create content that resonates with them and addresses their specific needs.

Brainstorm Content Ideas

Generate simple blog topics that dog owners will find valuable, such as “How to Groom Your Dog at Home” or “Best Shampoos for Different Coat Types.” Visual content, like before-and-after grooming photos or tutorial videos, can also engage your audience effectively.

Read more: 52 Weeks, 104 Blog Posts: Blog Post Ideas for Dog Walkers to Grow Your Business

Create a Content Calendar

Plan out when and what you’ll post over the next three months. Use tools like Google Calendar or Notion to stay organized and ensure consistent posting.

Optimizing Content for SEO

To improve your content’s visibility on search engines:

• Integrate relevant keywords naturally throughout your content, including terms like “dog grooming near [your location]” or “professional pet grooming services.”
• Craft clear, compelling titles and meta descriptions that encourage clicks and accurately describe your content.
• Address common questions and concerns dog owners have about grooming practices and products in your blog posts.

Read more: Local SEO for Pet Businesses: 5 Easy Tips for Easy Wins

Balancing Lead Attraction and Customer Conversion

Ensure your content strikes a balance between attracting leads and converting them into customers. For instance, create content like “Essential Grooming Tools Every Dog Owner Needs” or “Discounted First-Time Grooming Services.”

These topics not only attract potential customers but also prompt them to consider booking your grooming services.

Content Distribution

Share your content on social media platforms where dog owners are active, such as Facebook groups for pet lovers or Instagram accounts dedicated to pets. Utilize email newsletters to update customers on new services, grooming tips, and promotions.

Consider repurposing content across different formats, such as turning a popular blog post into podcast episodes or YouTube videos or podcast episodes.

This approach ensures your content aligns with various audience preferences and behaviors, maximizing its reach and impact.

Encourage satisfied customers to share their experiences and leave reviews, enhancing your business’s credibility and attracting more clients.

Final Thoughts

Today, we’ve created a 90 Day SEO Content Marketing Plan in 3 easy steps:

1. Reviewing Past Performance: Analyzing what’s worked and what hasn’t as reference data for future content marketing strategies.
2. Updating KPIs: Setting clear goals to measure success, such as increasing website traffic to get warm leads and sales.
3. Planning Content: Creating valuable and engaging content that strikes the balance between serving your audience and you as a business owner.

Taking these steps will help your business prosper online! Keep at it with determination and you’ll see real results.

As you gear up for your next 90-day SEO content marketing plan, remember the importance of a quarterly review. Now, you have the data to justify your next course of action and make even smarter plans moving forward.

This way, each new strategy builds on what’s worked and learns from what hasn’t, setting you up for even better marketing success down the road.

Ready to start? Email Pet Content Solutions at petcontentsolutions @ gmail dot com with “Need Help” in the subject line to get expert advice and start your 90-day plan today!

P.S. Don’t forget your FREE template. Have fun.